2014/15 - Digital Strategy and Creative Ideation
Role: Account Lead
Title: Senior Account Director
Agency: AKQA NYC
THE BRIEF
As part of Steinway & Sons’ global efforts to reconnect with culture, AKQA got briefed to identify business opportunities and provide a strategic solution on how to reposition their interactive presence.
THE SOLUTION
After an extensive research phase -- including stakeholder interviews, primary and secondary research, competitive analysis, tech audit, consumer research and an audit of existing digital initiatives across all consumer touch points -- we developed a global digital ecosystem, assigning clear roles per channel and consolidating 80% of the brand’s online platforms, third party dealerships, and social/retail channels.
Powered by one centralized technology solution, we provided a cohesive and holistic approach resulting in a simple, premium, consistent and highly personalized user experience.
Through innovative creative that ties online and offline experiences together, we empowered consumers to experience Steinway products and values first hand.