Establishing and developing Netflix's Millarword division around comic book creator Mark Millar (Kingsmen, Kick-Ass, etc.). This includes the oversight of our publishing efforts including brand development for each IP such as The Magic Order, Prodigy, Space Bandits and Sharkey The Bounty Hunter.
A complex social ecosystem strategy not only positions Mark Millar as seal of quality within the comic book community but also builds equity for each IP that can later turned into Netflix content.
THE MAGIC ORDER
Leading up to the launch of Netflix first Comic book, we executed a targeted high impact campaign with a lot of firsts. The objective is to establish The Magic Order as recognized title brand and to foster a highly engaged community around the IP, that helps us to build anticipation and can be activated for a show launch later on.
We started with the first animated teaser, followed by one of the first animated trailer for a comic book.
Finally we partnered with Facebook and launched the first Facebook Target AR experience.
Via an imprint in the comic, fans can bring the front cover of the comic book to live and dive deeper into the magical world of The Order. But this is not all A hidden easteregg in the experience not only gives fans a preview into issue 2, but also the opportunity to win a money can’t buy price. Oliver Coipel will draw the lucky winner as a background character into issue 6 of our comic book series.
PRODIGY