2010/11 - Product Activation
Title: Account Executive
Agency: SID LEE AMSTERDAM
THE BRIEF
Introduce the new product technology 'tech fit" to a younger women's audience and highlighting the key benefits in a fun and playful manner. The product is made to support the female body and make women feel comfortable while exercising.
THE SOLUTION
A dance mash-up featuring 5 girls with a lot of confidence, self expression and unique dance styles.
During the experience each girl is dancing separately on their own. While playing with the tool, the girls start to react to each other, imitate each other and move in union. As the music climaxes, so does each girl's story, one after the other. They all bleed in and out of unison, mixing each and every style.
The user can interact with the different dancers with simply a click of a button. He controls which girls are dancing and which music is playing. All together give the perfect mash-up!
PRESS/AWARDS
October 11, 2011 - Best Ads
August 08, 2011 -
