2011 - Seasonal activation
Role: Project lead
Title: Sr. Account Manager
Agency: Sid Lee Amsterdam
THE BRIEF
Present a new positioning of the adidas NEO brand that creates excitement around the collection and extends the NEO brand experience on digital channels.
THE SOLUTION
The adidas NEO Weather Widget is a real-time weather forecast that detects your location and gives you the weather condition and related outfit suggestions. You can also explore more outfit suggestions for cities around the globe. The adidas weather widget lives on adidas.com, on the consumers' and adidas' Facebook news-stream, is embeddable for blogs and can be downloaded as a desktop widget or on your mobile.
REWARDS
The application won Bronze at the 2012 BOOKMARKS AWARDS.