2009/10 - Brand Development
Agency: SID LEE Amsterdam
Title: Account Executive
Role: Project Lead

 

THE BRIEF 

Develop a brand positioning and strategy to establish the world's best football player LEO MESSI as an adidas sub-brand.

 

THE RESULT

The successful positioning of Leo Messi around “Duality” let adidas to become the brand consultants to Leo Messi Management team. While adidas developed the first Leo Messi product line this successful strategy led us to translate our brand vision inot the digital space. "The Official Social Universe of Leo Messi" was born, which included the daily community management of his social media presences as well as the creation of his new homepage.

How social success looks like:

- Global Most Popular Facebook Page in 2011

- Global Top 10 of Most Engaged Facebook Pages in 2011

- Global Launch PR Viral: 7 MILLION FANS LIKE LEO MESSI'S FACEBOOK PAGE IN 7 HOURS