2009/10/11 - 365 Initiatives
Role: Project lead
Title: Account Executive/Manager
Agency: Sid Lee Amsterdam
During my time working on adidas the brand's online home adidas.com was always a core focus. The homepage available in 54 languages relaunched twice during this time in order to combine all sub-brand destinations into one cohesive e.com experience.
Next to the redesigns itself, ongoing maintenance of this platform as well as driving traffic to to this main brand hub was always a core objective of our initiatives.
My work on this platform included:
- Redesign of adidas.com
- Redesign of the adidas personal coaching device platform micoach.com (including mobile)
- Development of local landing pages for miadidas.com
- Development of an online home for the Outdoor category
- Development of Product and Brand experiences for the categories Originals, NEO and Climacool.
- Asset creation and implementation for the categories: Tennis, Women's training, Men's training, Outdoor, Micoach, Miadidas, Neo, Originals and Running.
- Development of Standard and Rich-media Banners for the categories named above.
